Naturli' - Be The Change

Brand Platform

Project

For Naturli', we crafted a transformative brand platform aimed at positioning the company as a game changer in the competitive plant-based food industry. Tasked with demonstrating their commitment to innovation and authenticity, we developed the "Be the Change" platform. This initiative was launched with a compelling brand film broadcast on TV and social media. The new platform was deeply integrated into the organization, with the CEO, who stars in the film, symbolizing this commitment by getting "Be the Change" tattooed on his forearm. This bold campaign underscored Naturli's dedication to leading the way in plant-based alternatives. Be The Change is still the mantra for Naturli' today and and permeates everything they do.

Roles

Brand Platform
Brand Strategy
Creative Concept
Creative Direction
Art Direction
Copy writing

Collaborators

Art Official Agency - Video Production