Even though Opel has gone from making really boring cars to actually making really nice, modern cars people stille think that Opel is for old men. How can we change this perception when the brand stands in the way for showing this fact?

We remove all a persons prejudices regarding car brands and then show that person an Opel. But how can we do this? By hypnosis.

Agency  |  UncleGREY
Role  |  Project Manager

Production  |  Cirkus Alphaville
Platforms | Online film, online seeding, PR

1 x Creative Circle Bronze | Branded Content
1 x Creative Circle Bronze | Internet Film