Carlsberg Nordic

It is not the same
without beer

Danes are all about beer and alcohol. Alcohol free beer is for alcholics and pregnant women. Or losers. So how do we get people to realise the advatages with alcohol free beer?

There are many occasions where people would like a beer but refrain from having one as they are health focused, have to drive home, it is not socially acceptet, etc. Occasions where Carlsberg Nordic is perfect as we all know that it's not the same without beer.

Agency  |  UncleGREY
Role  |  Account Manager

Production  |  Cirkus Alphaville
Task | Brand platform & Product launch
Platforms | Film, Print, Digital, OOH, Sampling/Events