Vestas x Lukas Graham

Film

Project

A campaign film that introduced the Lukas Graham Powered by Vestas project. Vestas collaborated with Lukas Graham to decarbonize his upcoming 'In the Round' tour by implementing an innovative battery solution to replace diesel for concert production power needs. This groundbreaking approach ensured the stage and musical production was powered entirely by large batteries, achieving up to a 98.5% reduction in CO2 emissions. To introduce this project Vestas and Lukas Graham needed a campaign film.

At 25&30 we handled the concept development, art direction, and copywriting for this impactful project.

Roles

Concept Development
Creative Direction
Art Direction
Copy writing

Collaborators

Lukas Graham
Universal Music
Blonde Inc.