Naturli' - Hakket

Product Launch

Project

For Naturli', we orchestrated the aunch campaign for their revolutionary plant-based meat product, Naturli' Hakket. This extensive campaign spanned TV, streaming platforms, social media, outdoor advertising, and a major launch event. Rolled out across more than 10 countries, it significantly boosted Naturli's position on the global food scene. We developed all campaign assets, including the creative concept, creative direction, brand and launch strategy, art direction, copywriting, and post-production. The campaign effectively communicated the innovation and appeal of Naturli' Hakket, capturing the attention of a diverse international audience.

Roles

Concept Development
Campaign Strategy
Creative Direction
Art Direction
Copy writing
Launch Event
Website development

Collaborators

Art Official Agency - Video Production