LEGO Festival Of Play

Campaign

Project

For the LEGO Festival of Play, our task was to develop a vibrant campaign for this exciting new event aimed at kids and their parents. The festival, held in both Sweden and Denmark, blended LEGO fun with music, offering children their first festival experience with LEGO as their co-pilot.

Our campaign aimed to spread the word about this unique event through a comprehensive rollout across TV, streaming platforms, social media, out-of-home advertising, and various physical elements to ensure the cityscape was branded with the LEGO Festival identity. Our responsibilities included developing the creative concept, copywriting, art direction, editing and post-production of film elements, and executing all campaign assets across different platforms. The result was a cohesive and engaging promotion that captured the imagination of both children and their parents, driving excitement and attendance for the festival.

Roles

Concept Development
Creative Direction
Campaign Strategy
Art Direction
Copy writing
Post production
Campaign excecution

Collaborators

United Stage
LEGO